Tag Archives: Consumer Activism

The War on Plus Four: Operation Playtex. Mission accomplished?

I may be totally fearless when it comes to taking on lingerie retailers, but there are some battle fronts the current B4J HQ in Amsterdam simply puts out of reach. So three cheers for bloggers Georgina Horne, Kitty Lingerista and … Continue reading

Posted in Busts 4 Justice, Campaigns, War on Plus Four | Tagged , , , , , , , , , , | 6 Comments

Swimwear options to a J cup: big splash or damp squib?

Every woman deserves decent, well fitting lingerie: and for me that includes swimwear and sportswear. It is impossible to underestimate the impact negative body image and a lifetime of inadequate bras has on girls and their willingness and ability to engage … Continue reading

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A challenge to Debenhams…

Much has been written about Debenhams’ latest campaign, declaring war on ill-fitting bras by offering £5 off vouchers in exchange for a fitting. On one hand, I’m happy that high-profile stores like Debenhams are investing in bra-fitting awareness. On the … Continue reading

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We love Busenfreundinnen

In a country where access to good fitting and affordable (and decent) DD+ bras is difficult to find, the marvellous bosom buddies at busenfreundinnen.net are on a mission to properly fit the boobs of Germany.  I was lucky enough to snatch … Continue reading

Posted in B4J in Europe, Busts 4 Justice, Campaigns, We love... | Tagged , , , , , , , , , , , , , , , , , , , , | 14 Comments

20,000 leagues under the G: B4J’s European Adventure

When Busts 4 Justice hit the worldwide news, we had lots of messages from women in the US and Europe explaining how much worse they had it, and could Busts 4 Justice hurry up and help them get better fit … Continue reading

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M&S: if it’s broke, don’t fix it…

Marks & Spencer have dramatically proved what many of us have known for so long – that fit is definitely not their strong point – with the launch of their new, 50’s and Mad Men inspired ‘Flatter Me’ bra. A … Continue reading

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Olay etched in B4J’s Bad Books

We interrupt our normal broadcast to tell you that international wrinkle oppressors Olay have hit a new low with their latest advertising campaign. “Not ready to take drastic measures for firmer skin yet?” coos the voiceover, whilst an unknown doctor … Continue reading

Posted in Body Image, Busts 4 Justice, Campaigns, Feminism | Tagged , , , , , , , , , , , , , , , , | 2 Comments