Tag Archives: War on Plus Four

EgoFail or EgoBoost? Gossard’s award winning push-up reviewed

You remember Gossard, don’t you readers? They’re the brand that after coming under fire for appallingly incomplete and misleading fit advice performed a hopelessly flawed and uncontrolled ‘test’ on fitting methods and concluded their one was the best. Well, who … Continue reading

Posted in Campaigns, Reviews, War on Plus Four | Tagged , , , , , , , , , , | 11 Comments

My Bust is for Justice: Susannah says standardized fitting advice for all

“My Bust is for Justice” is a brand new soapbox for bloggers with a big fat drum to beat. First up, lingerie.co.uk blogger Susannah Perez imagines a world with standardized fitting advice for all… Both images taken from different Playtex … Continue reading

Posted in Campaigns, War on Plus Four | Tagged , , , , , , , | 10 Comments

Gossard’s amazing scientific methods once again prove nothing.

This just in from Gossard. I’ll leave you to pick through this and my reply. It’s frustrating to say the least (I don’t get paid for this, ya know?) – but there it is. Stubborn, uncontrolled, and flawed – this … Continue reading

Posted in Campaigns, War on Plus Four | Tagged , , | 30 Comments

True&Co’s algorithm to make finding your bra size easy. Oh no.

There’s a lot of hype about True&Co – the new lingerie start up that promises an online fitting without tape measures, and then an at home changing room experience based on your needs and selections. On paper, it’s a pretty … Continue reading

Posted in News, Reviews, War on Plus Four | Tagged , , , , , , | 15 Comments

The Third Way: How Brands Can Advise on Bra Size

I am certain that bad fitting advice issued by irresponsible bra brands is responsible for every single ill fitting bra and every minute of bra-wearing misery known to women. Which is why from Playtex to Gossard to (now) Curvy Kate … Continue reading

Posted in Busts 4 Justice, How to..., War on Plus Four | Tagged , , , , , , | 6 Comments

The Bra Band Project

An awesome army of bloggers (and B4J favourites Stack DD, Boosaurus, Braless in Brasil and By Babys Rules) is waging war against manufacturers who say sub-32 backs as “for juniors, or that there was no market for them.” To prove … Continue reading

Posted in Campaigns, News, War on Plus Four | Tagged , , , , , , , , , | 2 Comments

Gossard, good intentions, and godawful bra calculators

A couple of days ago, I decided I could no longer be bothered to write straight up lingerie reviews for bras made by companies not bothered to give responsible fitting advice. Instead, I reviewed Gossard on their own terms: in … Continue reading

Posted in Campaigns, News, War on Plus Four | Tagged , , , , , , | 8 Comments