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Tag Archives: War on Plus Four
EgoFail or EgoBoost? Gossard’s award winning push-up reviewed
You remember Gossard, don’t you readers? They’re the brand that after coming under fire for appallingly incomplete and misleading fit advice performed a hopelessly flawed and uncontrolled ‘test’ on fitting methods and concluded their one was the best. Well, who … Continue reading
Posted in Campaigns, Reviews, War on Plus Four
Tagged Bra Fitting, Deco, EgoBoost, Freya, Gossard, Lingerie, Plunge Bra, Push-up Bra, The Sun, War on Plus Four, Women
11 Comments
My Bust is for Justice: Susannah says standardized fitting advice for all
“My Bust is for Justice” is a brand new soapbox for bloggers with a big fat drum to beat. First up, lingerie.co.uk blogger Susannah Perez imagines a world with standardized fitting advice for all… Both images taken from different Playtex … Continue reading
Posted in Campaigns, War on Plus Four
Tagged Bra Fitting, Bra Sizes, Busts 4 Justice, Lingerie, Playtex, Susannah Perez, War on Plus Four, What Bra Size Am I?
10 Comments
Gossard’s amazing scientific methods once again prove nothing.
This just in from Gossard. I’ll leave you to pick through this and my reply. It’s frustrating to say the least (I don’t get paid for this, ya know?) – but there it is. Stubborn, uncontrolled, and flawed – this … Continue reading
True&Co’s algorithm to make finding your bra size easy. Oh no.
There’s a lot of hype about True&Co – the new lingerie start up that promises an online fitting without tape measures, and then an at home changing room experience based on your needs and selections. On paper, it’s a pretty … Continue reading
The Third Way: How Brands Can Advise on Bra Size
I am certain that bad fitting advice issued by irresponsible bra brands is responsible for every single ill fitting bra and every minute of bra-wearing misery known to women. Which is why from Playtex to Gossard to (now) Curvy Kate … Continue reading
Posted in Busts 4 Justice, How to..., War on Plus Four
Tagged Bra Size Calculator, Curvy Kate, Gossard, New Look, Playtex, War on Plus Four, What Bra Size Am I?
6 Comments
Busts 4 Justice 