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Tag Archives: Plus Four
The War on Plus Four: Operation Playtex. Mission accomplished?
I may be totally fearless when it comes to taking on lingerie retailers, but there are some battle fronts the current B4J HQ in Amsterdam simply puts out of reach. So three cheers for bloggers Georgina Horne, Kitty Lingerista and … Continue reading
Butterfly Collection: one woman’s mission to fit Canada
Claire Dumican (@bflycollection) left the UK for Canada seven years ago, where her experiences shopping as an ex-pat inspired her to set up Butterfly Collection. Now, her company provides more affordable lingerie for bigger boobs in Canada, with free shipping … Continue reading
Posted in Body Image, Feminism, War on Plus Four, We love...
Tagged Big Boobs, Body Image, Boobs, Bra Fitting, Bra School, Bras, Breasts, Butterfly Collection, Canada, Claire Dumican, Feminism, La Senza, Lingerie, Plus Four, Shipping to Canada, Underwear, Victoria's Secret, War on Plus Four, Women
19 Comments
Join Playtex’s fitting focus group!
Are you passionate about women’s right to a good fit? Do you know your way around a well-selected D-cup? Are you at war with plus four? Following our fitting challenge, Playtex would live to invite seven bright and brilliant fit-wise … Continue reading
Posted in Busts 4 Justice, Campaigns, News, War on Plus Four
Tagged Boobs, Bra, Bra Fitting, Breasts, Lingerie, Playtex, Plus Four, Ruth Langsford, UK, Underwear, War on Plus Four, Women
8 Comments
Well played: Playtex remove plus-four app
Fantastic news: the war on plus four won a significant battle this afternoon when Playtex removed their controversial (and totally hopeless) fitting app from Playtex.co.uk, and promised to – with the help of focus groups of like-minded and knowledgeable women … Continue reading
Posted in Busts 4 Justice, Campaigns, News, War on Plus Four, We love...
Tagged Big Boobs, Boobs, Bra Fitting, Bras, Breasts, Busts 4 Justice, Lingerie, Playtex, Plus Four, Small Boobs, UK, Underwear, War on Plus Four, Women
37 Comments
Playtex miss the point: war on plus four.
Playtex responded to our war on plus four today, with an e-mail that failed to address both our criticism of the plus-four method within the app, and hiding from any sense of responsibility by excusing it as ‘a rough guide.’ … Continue reading
Posted in Campaigns, News, War on Plus Four
Tagged Big Boobs, Boobs, Bra Fitting, Bras, Busts 4 Justice, Lingerie, Playtex, Plus Four, Small Boobs Bras, Underwear, War on Plus Four, Women
10 Comments
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