Category Archives: Campaigns

Campaigns we like, support, admire or have started…

Free The Nipple!

It’s time to #FreeTheNipple! Or rather, it’s probably time we stopped freaking out so much about something every single mammal in the world has when it appears on a certain 50+% of the human population. In a culture that loses … Continue reading

Posted in Body Image, Campaigns, Feminism, News | Tagged , , , , , | Leave a comment

Wonderbra Ultimate Strapless: less than wonderful?

I’ve waxed lyrical about Wonderbra’s Ultimate Strapless on more than one occasion, but after a good six months of my questions about an apparent increased occurrence of allergic reactions in wearers being ignored, I’m forced to rethink my recommendations. My former … Continue reading

Posted in Busts 4 Justice, Campaigns | Tagged , , , , , , | 26 Comments

EgoFail or EgoBoost? Gossard’s award winning push-up reviewed

You remember Gossard, don’t you readers? They’re the brand that after coming under fire for appallingly incomplete and misleading fit advice performed a hopelessly flawed and uncontrolled ‘test’ on fitting methods and concluded their one was the best. Well, who … Continue reading

Posted in Campaigns, Reviews, War on Plus Four | Tagged , , , , , , , , , , | 11 Comments

My Bust is for Justice: Susannah says standardized fitting advice for all

“My Bust is for Justice” is a brand new soapbox for bloggers with a big fat drum to beat. First up, lingerie.co.uk blogger Susannah Perez imagines a world with standardized fitting advice for all… Both images taken from different Playtex … Continue reading

Posted in Campaigns, War on Plus Four | Tagged , , , , , , , | 10 Comments

Gossard’s amazing scientific methods once again prove nothing.

This just in from Gossard. I’ll leave you to pick through this and my reply. It’s frustrating to say the least (I don’t get paid for this, ya know?) – but there it is. Stubborn, uncontrolled, and flawed – this … Continue reading

Posted in Campaigns, War on Plus Four | Tagged , , | 30 Comments

The Bra Band Project

An awesome army of bloggers (and B4J favourites Stack DD, Boosaurus, Braless in Brasil and By Babys Rules) is waging war against manufacturers who say sub-32 backs as “for juniors, or that there was no market for them.” To prove … Continue reading

Posted in Campaigns, News, War on Plus Four | Tagged , , , , , , , , , | 2 Comments

Gossard, good intentions, and godawful bra calculators

A couple of days ago, I decided I could no longer be bothered to write straight up lingerie reviews for bras made by companies not bothered to give responsible fitting advice. Instead, I reviewed Gossard on their own terms: in … Continue reading

Posted in Campaigns, News, War on Plus Four | Tagged , , , , , , | 8 Comments