Tag Archives: Consumer Activism

M&S: if it’s broke, don’t fix it…

Marks & Spencer have dramatically proved what many of us have known for so long – that fit is definitely not their strong point – with the launch of their new, 50’s and Mad Men inspired ‘Flatter Me’ bra. A … Continue reading

Posted in Busts 4 Justice, News | Tagged , , , , , , , , , , , , , , , , , , | 2 Comments

Olay etched in B4J’s Bad Books

We interrupt our normal broadcast to tell you that international wrinkle oppressors Olay have hit a new low with their latest advertising campaign. “Not ready to take drastic measures for firmer skin yet?” coos the voiceover, whilst an unknown doctor … Continue reading

Posted in Body Image, Busts 4 Justice, Campaigns, Feminism | Tagged , , , , , , , , , , , , , , , , | 2 Comments

Every Body Loves Lingerie

We live in a world that idiolises smallness in women, but the lingerie industry does a spectacular job of ostracising those of us who are petite. Whether you’re narrow backed (which could mean anything under a size 12 in real … Continue reading

Posted in Campaigns | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Are 28/30 backs being sized out by accident?

The number of small-backed/big-cupped girls is increasing but still we’re sized out of bra ranges: either the cups stop at DD+ or the backs start at 32. Yesterday’s Elle Macpherson Intimates review got me thinking: is this just an unintentional … Continue reading

Posted in Campaigns, Reviews | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Elle Macpherson Intimates

I’d heard a rumour that the gorgeous Elle Macpherson Intimates D-G range came up small on the back, so whilst rummaging in Selfridges’ lingerie treasure trove I couldn’t resist seeing if a 32 could be persuaded to fit my 28/30 … Continue reading

Posted in Reviews | Tagged , , , , , , , , , , , , , , , , , , , , , | 2 Comments