Tag Archives: Playtex

My Bust is for Justice: Susannah says standardized fitting advice for all

“My Bust is for Justice” is a brand new soapbox for bloggers with a big fat drum to beat. First up, lingerie.co.uk blogger Susannah Perez imagines a world with standardized fitting advice for all… Both images taken from different Playtex … Continue reading

Posted in Campaigns, War on Plus Four | Tagged , , , , , , , | 10 Comments

Playtex ignores customers’ pleas for help. For shame.

Oh Playtex. I did so want to believe you could change. When you removed your horribly irresponsible bra calculator and promised to re-evaluate the way you gave fitting advice, I so wanted to think you meant it. Maybe, just maybe, … Continue reading

Posted in War on Plus Four | Tagged , , , , , , , , | 18 Comments

The Third Way: How Brands Can Advise on Bra Size

I am certain that bad fitting advice issued by irresponsible bra brands is responsible for every single ill fitting bra and every minute of bra-wearing misery known to women. Which is why from Playtex to Gossard to (now) Curvy Kate … Continue reading

Posted in Busts 4 Justice, How to..., War on Plus Four | Tagged , , , , , , | 6 Comments

I hate Victoria’s Secret

In terms of good fit awareness and availability of D+bras, it’s probably fair to say that the US is at least 10 years behind the UK high street – possibly more. It’s shocking, but not hard to believe: I was … Continue reading

Posted in War on Plus Four | Tagged , , , , , , , , , , , | 53 Comments

Star in a Bra heads to the USA!

  It’s belated, perhaps – but I was away when Curvy Kate announced that Star in a Bra was launching in America, and it’s such good news it’s definitely worth shouting about twice. Entering Star in a Bra is not … Continue reading

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Why Playtex need to do more than change their calculator

Alison Deyette: do not trust this women with your breasts It’s been a week since Playtex responded to pressure and pulled down their disgracefully misleading bra calculator and promised to review the way they advise fit, but a week on I … Continue reading

Posted in Busts 4 Justice, War on Plus Four | Tagged , , , , , | 22 Comments

Playtex remove bra calculator… what next for the War on Plus Four?

Late on Friday, Playtex announced that they had finally removed the controversial +5/6 bra calculator from their US website. In a post on Bust 4 Justice’s Facebook, they said: “Thanks for reaching out. You’re right, and we’re sorry the fit … Continue reading

Posted in News, War on Plus Four | Tagged , , | 11 Comments