Tag Archives: Simply Yours

The War on Plus Four: Operation Playtex. Mission accomplished?

I may be totally fearless when it comes to taking on lingerie retailers, but there are some battle fronts the current B4J HQ in Amsterdam simply puts out of reach. So three cheers for bloggers Georgina Horne, Kitty Lingerista and … Continue reading

Posted in Busts 4 Justice, Campaigns, War on Plus Four | Tagged , , , , , , , , , , | 6 Comments

Look out Playtex: we declare war on plus-four…

I have been a proud 28GG/30G bust for about three years now. These three years have been the most comfortable and most active of my LSB (life since boobs). Where before I wouldn’t so much as look at a flight … Continue reading

Posted in Campaigns, War on Plus Four | Tagged , , , , , , , , , , , , , | 37 Comments

Simply Yours respond to ‘plus four’ backlash

Last week, a debate about Simply Yours’ fitting advice video prompted a backlash from the boob blogging community. Why, we asked, when all of us were failed by the plus-four method and are now happily rehomed in bras that fit … Continue reading

Posted in Busts 4 Justice, Campaigns, War on Plus Four | Tagged , , , , , , , , , , , , , , | 14 Comments

Bra fitting : why are companies still ‘adding 4’?

The bafflingly prevalent +4 method of fitting bras (of deducing back size by measuring the underbust and adding four or five inches) is a relic from the very beginnings of the modern bra. The old, stiff materials used simply didn’t … Continue reading

Posted in Body Image, Campaigns, War on Plus Four | Tagged , , , , , , , , , , , , , , , , , , | 34 Comments