Monthly Archives: January 2012

Playtex remove bra calculator… what next for the War on Plus Four?

Late on Friday, Playtex announced that they had finally removed the controversial +5/6 bra calculator from their US website. In a post on Bust 4 Justice’s Facebook, they said: “Thanks for reaching out. You’re right, and we’re sorry the fit … Continue reading

Posted in News, War on Plus Four | Tagged , , | 11 Comments

War on Plus Four: The Manifesto

NO ONE SHOULD SPEND EACH DAY HATING THEIR UNDERWEAR. Wires that poke. Straps that dig. Gaping cups and underarm fat. The constant, nagging need to readjust. The inability to move five paces without needing to readjust again. And don’t even … Continue reading

Posted in Campaigns, War on Plus Four | Tagged , , , , , , | 23 Comments

Why Playtex MUST act now

Tracking the Playtex Facebook page last night, I couldn’t help but be moved. Not just by the tremendous support for the War on Plus Four on the page, but by the overwhelming amount of Playtex fans responding to their (kinda … Continue reading

Posted in Busts 4 Justice, Campaigns, News, War on Plus Four | Tagged , , , , , , | 12 Comments

Playtex US respond to criticism… barely

It’s past my bedtime here, but I had to swing by to share Playtex’s response to the War on Plus Four currently raging against them. They write: “Thank you for contacting Playtex It Fits.  We are always delighted when Consumers … Continue reading

Posted in Campaigns, News, War on Plus Four | Tagged , , | 33 Comments

Playtex US: The War on Plus Four goes stateside

When Busts 4 Justice challenged Playtex on their hopelessly misleading bra calculator app (above) last year, dozens of bloggers and Playtex customers joined the fight to get them to rethink the mis-advice they were giving to women. And Playtex listened – … Continue reading

Posted in News, War on Plus Four | Tagged , , , | 48 Comments

Summer Dreams: a first look at the best of Spring swimwear

It’s January 18th, there’s frost on the ground, and I’m wearing Uniqlo thermals under every inch of clothing… it’s not the most obvious time to be scouring pictures of nearly-nude women for outfit inspiration. But I have a deadline. In … Continue reading

Posted in Reviews | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | 7 Comments

What most people don’t know about bra sizes…

By most people, I don’t mean the discerning busts4justice.com reader, of course. But as I read the comments challenging her bra size underneath the gorgeous Lizzie Haines’ interview in the Daily Mail, I decided a world still blighted with ill-informed, … Continue reading

Posted in How to..., War on Plus Four | Tagged , , , , , | 84 Comments