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Monthly Archives: January 2012
Playtex remove bra calculator… what next for the War on Plus Four?
Late on Friday, Playtex announced that they had finally removed the controversial +5/6 bra calculator from their US website. In a post on Bust 4 Justice’s Facebook, they said: “Thanks for reaching out. You’re right, and we’re sorry the fit … Continue reading
War on Plus Four: The Manifesto
NO ONE SHOULD SPEND EACH DAY HATING THEIR UNDERWEAR. Wires that poke. Straps that dig. Gaping cups and underarm fat. The constant, nagging need to readjust. The inability to move five paces without needing to readjust again. And don’t even … Continue reading
Posted in Campaigns, War on Plus Four
Tagged Am I wearing the wrong sized bra?, Bra, Bra Fitting, Lingerie, Underwear, War on Plus Four, Women
23 Comments
Why Playtex MUST act now
Tracking the Playtex Facebook page last night, I couldn’t help but be moved. Not just by the tremendous support for the War on Plus Four on the page, but by the overwhelming amount of Playtex fans responding to their (kinda … Continue reading
Playtex US respond to criticism… barely
It’s past my bedtime here, but I had to swing by to share Playtex’s response to the War on Plus Four currently raging against them. They write: “Thank you for contacting Playtex It Fits. We are always delighted when Consumers … Continue reading
Posted in Campaigns, News, War on Plus Four
Tagged Bra Calculator, Playtex, War on Plus Four
33 Comments
Playtex US: The War on Plus Four goes stateside
When Busts 4 Justice challenged Playtex on their hopelessly misleading bra calculator app (above) last year, dozens of bloggers and Playtex customers joined the fight to get them to rethink the mis-advice they were giving to women. And Playtex listened – … Continue reading
Posted in News, War on Plus Four
Tagged Badly fitting bras, Playtex, Should I Add Plus Four, War on Plus Four
48 Comments
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