Fantastic news: the war on plus four won a significant battle this afternoon when Playtex removed their controversial (and totally hopeless) fitting app from Playtex.co.uk, and promised to – with the help of focus groups of like-minded and knowledgeable women like us – review the plus-four calculator and the way that they advise fitting to Playtex customers in future.
Thank you for posting our email response on your blog.
As mentioned in the email, we had a meeting with our website and fitting teams to discuss the comments made by yourself and your followers about our online fitting tool.
We value all customer feedback and the points yourself and your followers have made are valid. We have taken the decision to deactivate the current online fitting tool to give us the chance to review it, with the aim to improve the way it works. Please note that if you have used the fitting tool before, you will need to clear all cookies, caches and temporary internet files for the deactivation to take effect on your PC.
As part of the review process, we would like to invite you and some of your followers to attend a focus group with us here at Playtex, which will give us the chance to listen to and discuss the changes you’d like to see made to the tool, including the calculation method used. Please let me know if this is something you’d be interested in taking part in, so we can look at organising ASAP.
Claire at Playtex
Well done everyone who commented, complained, blogged and tweeted to get the app taken down. It goes to show, together we are strong, we are informed, and we can make a difference. Here’s to the revolution, and to a better fitted future for every woman.
Congratulations everybody. Who will be next?
P.S: I’m not sure how they’re planning to assemble their focus group yet, but for now if you’re interested put yourself forward in the comments below… 😀