Category Archives: We love…

Bras, campaigns, news, inspirational stories: all things that excite us…

Butterfly Collection: one woman’s mission to fit Canada

Claire Dumican (@bflycollection) left the UK for Canada seven years ago, where her experiences shopping as an ex-pat inspired her to set up Butterfly Collection. Now, her company provides more affordable lingerie for bigger boobs in Canada, with free shipping … Continue reading

Posted in Body Image, Feminism, War on Plus Four, We love... | Tagged , , , , , , , , , , , , , , , , , , | 19 Comments

Name your boobs!

Can’t remember to check your boobs? As part of their Hello Boobs campaign, CoppaFeel are offering to text you monthly reminders so you never again forget to grab a hold of those beautiful bosoms in the fight against breast cancer. … Continue reading

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UK Lingerie Awards add sportswear category

Strangely absent from the initial line up, the UK Lingerie Awards have announced the belated addition of a brand new category: Sportswear Brand of the Year. And while I’ve been tight lipped so far about my own nominations, on the … Continue reading

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Well played: Playtex remove plus-four app

Fantastic news: the war on plus four won a significant battle this afternoon when Playtex removed their controversial (and totally hopeless) fitting app from Playtex.co.uk, and promised to – with the help of focus groups of like-minded and knowledgeable women … Continue reading

Posted in Busts 4 Justice, Campaigns, News, War on Plus Four, We love... | Tagged , , , , , , , , , , , , , | 37 Comments

HELLO BOOBS!

Regular readers will know just how big a fan of breast cancer detection charity CoppaFeel I am: not only is their mission vitally important and already saving lives, but they’re thoroughly lovely girls to boot. Since I had the pleasure … Continue reading

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