Tag Archives: Freya Active

Do you need the bionic bra?

A team in Australia have been busy creating a tech solution to an extremely common problem: having boobs while exercising. In the future, instead of risking pain and long term damage to breast tissue, your “Bionic Bra” would use smart technological … Continue reading

Posted in News, War on Plus Four | Tagged , , , , , , , , , , | 2 Comments

Best sports bra ever finally takes gold.

Mega and totally overdue congratulations to my partners-in-bounce Freya for finally taking the first prize for their sports bras in the UK Lingerie Insight awards. Freya’s underwired sports bras (moulded and non-moulded) are the only ones I trust to keep me supported and cushioned … Continue reading

Posted in News | Tagged , , , , , | 2 Comments

How To Start Running

There are two camps when it comes to New Year’s resolutions. To the first – like Megan Stelling over at the ever-fabulous Rookie – they are “literally the worst thing ever” and designed to make us all feel like inadequate … Continue reading

Posted in How to... | Tagged , , , , , , , | 5 Comments

My New Favourite Bikini, Like, Ever! Freya Swim’s Lindy Hop

It’s true I have a swimwear obsession better suited to someone living on a Miami beach than in the broadly damp flats of Holland, but that’s a minor detail. Now that bikinis come in G-cups, and now finding one that … Continue reading

Posted in Reviews | Tagged , , , , , , , , , , , , | 5 Comments

Sports bras reviewed: Shock Absorber

I’ve been hearing great things about the Shock Absorber lately, and despite writing it off when I first started running I thought it deserved a second chance now I actually know what I’m talking about. But first, full disclosure: I … Continue reading

Posted in Reviews | Tagged , , , , , , , , , , | 13 Comments

Freya Active Swim: the next big thing?

2011 felt like a year that promised many innovations but didn’t quite deliver. The long awaited Panache sports bra was met with conflicting reviews – including from this blogger who is waiting for another size to appear before I can … Continue reading

Posted in Reviews, We love... | Tagged , , , , , , , , , , , , , , , , | 20 Comments

Under the Mistletoe: Freya Active

The halls are decked, the mince pies are warming, and so now it’s about time for Busts 4 Justice to shine a little love on the things that have made my year – the things that deserve a hi-five, a … Continue reading

Posted in Reviews, We love... | Tagged , , , , , , , , , , , , , , , , | 11 Comments