Category Archives: Busts 4 Justice

Resident rabble rousers…

The Third Way: How Brands Can Advise on Bra Size

I am certain that bad fitting advice issued by irresponsible bra brands is responsible for every single ill fitting bra and every minute of bra-wearing misery known to women. Which is why from Playtex to Gossard to (now) Curvy Kate … Continue reading

Posted in Busts 4 Justice, How to..., War on Plus Four | Tagged , , , , , , | 6 Comments

Why Playtex need to do more than change their calculator

Alison Deyette: do not trust this women with your breasts It’s been a week since Playtex responded to pressure and pulled down their disgracefully misleading bra calculator and promised to review the way they advise fit, but a week on I … Continue reading

Posted in Busts 4 Justice, War on Plus Four | Tagged , , , , , | 22 Comments

Why Playtex MUST act now

Tracking the Playtex Facebook page last night, I couldn’t help but be moved. Not just by the tremendous support for the War on Plus Four on the page, but by the overwhelming amount of Playtex fans responding to their (kinda … Continue reading

Posted in Busts 4 Justice, Campaigns, News, War on Plus Four | Tagged , , , , , , | 12 Comments

Saying goodbye to Busts 4 Justice…

I’ve known this day was coming, but today when I looked at the Busts 4 Justice Facebook today with a heavy heart I knew that, finally, it was time. Facebook have been archiving old group pages and confining them to … Continue reading

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The War on Plus Four: Operation Playtex. Mission accomplished?

I may be totally fearless when it comes to taking on lingerie retailers, but there are some battle fronts the current B4J HQ in Amsterdam simply puts out of reach. So three cheers for bloggers Georgina Horne, Kitty Lingerista and … Continue reading

Posted in Busts 4 Justice, Campaigns, War on Plus Four | Tagged , , , , , , , , , , | 6 Comments