Monthly Archives: June 2011

Playtex miss the point: war on plus four.

Playtex responded to our war on plus four today, with an e-mail that failed to address both our criticism of the plus-four method within the app, and hiding from any sense of responsibility by excusing it as ‘a rough guide.’ … Continue reading

Posted in Campaigns, News, War on Plus Four | Tagged , , , , , , , , , , , | 10 Comments

Look out Playtex: we declare war on plus-four…

I have been a proud 28GG/30G bust for about three years now. These three years have been the most comfortable and most active of my LSB (life since boobs). Where before I wouldn’t so much as look at a flight … Continue reading

Posted in Campaigns, War on Plus Four | Tagged , , , , , , , , , , , , , | 37 Comments

HELLO BOOBS!

Regular readers will know just how big a fan of breast cancer detection charity CoppaFeel I am: not only is their mission vitally important and already saving lives, but they’re thoroughly lovely girls to boot. Since I had the pleasure … Continue reading

Posted in Campaigns, News, We love... | Tagged , , , , , , , , , , , , , , , , , | 1 Comment

Simply Yours respond to ‘plus four’ backlash

Last week, a debate about Simply Yours’ fitting advice video prompted a backlash from the boob blogging community. Why, we asked, when all of us were failed by the plus-four method and are now happily rehomed in bras that fit … Continue reading

Posted in Busts 4 Justice, Campaigns, War on Plus Four | Tagged , , , , , , , , , , , , , , | 14 Comments

The Big Bra Bar announce limited yellow edition of *that* bikini…

Remember this bikini? Remember crashing The Big Bra Bar when we first blogged about it? Remember pre-ordering it for the ridiculously bargainous price of £24? Even, perhaps, are you actually wearing it now…? The Big Bra Bar have just announced … Continue reading

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Bra fitting : why are companies still ‘adding 4’?

The bafflingly prevalent +4 method of fitting bras (of deducing back size by measuring the underbust and adding four or five inches) is a relic from the very beginnings of the modern bra. The old, stiff materials used simply didn’t … Continue reading

Posted in Body Image, Campaigns, War on Plus Four | Tagged , , , , , , , , , , , , , , , , , , | 34 Comments

UK Lingerie Awards 2011 nominations open!

Nominations have opened for the UK Lingerie Awards 2011. The awards, in conjunction with underwear oracle Lingerie Insight, recognise excellence and innovation across the whole lingerie spectrum. The final awards will be decided by a panel of expert judges, but … Continue reading

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