I have been a proud 28GG/30G bust for about three years now. These three years have been the most comfortable and most active of my LSB (life since boobs). Where before I wouldn’t so much as look at a flight of stairs quickly for fear of tenderising my ungainly breasts or of one of my nipples attempting escape, I now run, cycle, dance, swim and bound about a three storey apartment without giving my once disobedient cleavage a second thought. It is this liberation, this empowerment, that more than anything lets me know each day that I am now wearing the right sized bra.
So why are Playtex telling me that I am a 34D?
My mistake, they not telling me I am a 34D: they are ‘suggesting’ I am a 34D. 34D is a ‘rough guide’, and I will only know for sure ‘by getting professionally fitted in store and by trying different styles’.
Enough is enough. The recent backlash against Simply Yours has spawned whole blog rolls of posts, arguments and comments about why the plus-four method fails women of all shapes and sizes. It is – much like the Playtex fitting app that uses it – completely hopeless. Using the plus-four method as a rough guide to bra fitting is like giving someone a ‘Rough Guide to South America’ and a plane ticket to Germany.
I have championed Playtex and their use of Ruth Langsford as an ambassador before, and am – as I was with Simply Yours – profoundly disappointed that a company which sells itself as being understanding and celebrative of its customers seems intent on denying the women it professes to champion the right to a good – even life-improving – fit. I refuse to accept the ‘just a guide’ excuse any more: the guide is misleading and irresponsible, and is a key reason that so many women without time, access, knowledge or confidence to seek out (or indeed recognise) a good fit are missing out.
Simply Yours were quick to comment on our post, and claim to already be rethinking the way they advise on size as a result of the backlash. So Busts 4 Justice challenges Playtex – and every other company using inaccurate rough guides to fill out their websites and sell women lingerie that simply won’t fit them – to immediately retract their advice and replace it with a guide that works to the raw underbust measurement as a starting point, and places ultimate importance on recognising good fit, whatever the label.
And fellow bloggers and agitators: you know what to do. Write, blog, comment. Let’s fight until every woman knows just how liberating a good fit can be. We all deserve more than plus-four. Retailers: it’s time for a change.