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Tag Archives: War on Plus Four
Playtex US: The War on Plus Four goes stateside
When Busts 4 Justice challenged Playtex on their hopelessly misleading bra calculator app (above) last year, dozens of bloggers and Playtex customers joined the fight to get them to rethink the mis-advice they were giving to women. And Playtex listened – … Continue reading
Posted in News, War on Plus Four
Tagged Badly fitting bras, Playtex, Should I Add Plus Four, War on Plus Four
48 Comments
Wearing your bra size on your sleeve (and other places…)
My bra size has been Googleable for at least three years now, so it’s easy for me to forget that some people are sensitive about strangers being intimate about their intimates. For me 30G is just a matter of fact, … Continue reading
Posted in News, War on Plus Four
Tagged Bra, Bra Size, Change Lingerie, Employees Sue LIngerie Company, F Cup, FF Cup, G Cup, GG Cup, H Cup, HH Cup, J Cup, Lingerie, Sweden, Underwear, War on Plus Four
7 Comments
The War on Plus Four: Operation Playtex. Mission accomplished?
I may be totally fearless when it comes to taking on lingerie retailers, but there are some battle fronts the current B4J HQ in Amsterdam simply puts out of reach. So three cheers for bloggers Georgina Horne, Kitty Lingerista and … Continue reading
M&S’s new fit campaign: enjoy responsibly
From today, old sparring partners Marks & Spencer are offering their customers a £5 lingerie voucher in exchange having a bra fitting. In the announcement today, M&S said “we are encouraging women to pop into store for a free bra … Continue reading
Posted in News, War on Plus Four
Tagged Bra Fitting, Busts 4 Justice, Lingerie, Marks & Spencer, UK, War on Plus Four, Women
2 Comments
Butterfly Collection: one woman’s mission to fit Canada
Claire Dumican (@bflycollection) left the UK for Canada seven years ago, where her experiences shopping as an ex-pat inspired her to set up Butterfly Collection. Now, her company provides more affordable lingerie for bigger boobs in Canada, with free shipping … Continue reading
Posted in Body Image, Feminism, War on Plus Four, We love...
Tagged Big Boobs, Body Image, Boobs, Bra Fitting, Bra School, Bras, Breasts, Butterfly Collection, Canada, Claire Dumican, Feminism, La Senza, Lingerie, Plus Four, Shipping to Canada, Underwear, Victoria's Secret, War on Plus Four, Women
19 Comments
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