Tag Archives: Victoria’s Secret

As if the bra fitting wasn’t bad enough… VICTORIA’S SECRET NOW STEALING BUMS

Not content with riddling generations of American women with horribly fitting bras, and waging an offensively bland campaign to convince us that sexy = smooth + orange; Victoria’s Secret continue their war against the human woman’s body with this latest … Continue reading

Posted in Body Image, Feminism, News | Tagged , , | 15 Comments

True&Co’s algorithm to make finding your bra size easy. Oh no.

There’s a lot of hype about True&Co – the new lingerie start up that promises an online fitting without tape measures, and then an at home changing room experience based on your needs and selections. On paper, it’s a pretty … Continue reading

Posted in News, Reviews, War on Plus Four | Tagged , , , , , , | 15 Comments

I hate Victoria’s Secret

In terms of good fit awareness and availability of D+bras, it’s probably fair to say that the US is at least 10 years behind the UK high street – possibly more. It’s shocking, but not hard to believe: I was … Continue reading

Posted in War on Plus Four | Tagged , , , , , , , , , , , | 53 Comments

Star in a Bra heads to the USA!

  It’s belated, perhaps – but I was away when Curvy Kate announced that Star in a Bra was launching in America, and it’s such good news it’s definitely worth shouting about twice. Entering Star in a Bra is not … Continue reading

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Butterfly Collection: one woman’s mission to fit Canada

Claire Dumican (@bflycollection) left the UK for Canada seven years ago, where her experiences shopping as an ex-pat inspired her to set up Butterfly Collection. Now, her company provides more affordable lingerie for bigger boobs in Canada, with free shipping … Continue reading

Posted in Body Image, Feminism, War on Plus Four, We love... | Tagged , , , , , , , , , , , , , , , , , , | 19 Comments