Category Archives: War on Plus Four

Playtex US respond to criticism… barely

Posted on January 23, 2012 by busts4justice

It’s past my bedtime here, but I had to swing by to share Playtex’s response to the War on Plus Four currently raging against them. They write: “Thank you for contacting Playtex It Fits.  We are always delighted when Consumers … Continue reading →

Posted in Campaigns, News, War on Plus Four | Tagged , , | 33 Comments

Playtex US: The War on Plus Four goes stateside

Posted on January 22, 2012 by busts4justice

When Busts 4 Justice challenged Playtex on their hopelessly misleading bra calculator app (above) last year, dozens of bloggers and Playtex customers joined the fight to get them to rethink the mis-advice they were giving to women. And Playtex listened – … Continue reading →

Posted in News, War on Plus Four | Tagged , , , | 48 Comments

What most people don’t know about bra sizes…

Posted on January 15, 2012 by busts4justice

By most people, I don’t mean the discerning busts4justice.com reader, of course. But as I read the comments challenging her bra size underneath the gorgeous Lizzie Haines’ interview in the Daily Mail, I decided a world still blighted with ill-informed, … Continue reading →

Posted in How to..., War on Plus Four | Tagged , , , , , | 84 Comments

Wearing your bra size on your sleeve (and other places…)

Posted on November 7, 2011 by busts4justice

My bra size has been Googleable for at least three years now, so it’s easy for me to forget that some people are sensitive about strangers being intimate about their intimates. For me 30G is just a matter of fact, … Continue reading →

Posted in News, War on Plus Four | Tagged , , , , , , , , , , , , , , | 7 Comments

The War on Plus Four: Operation Playtex. Mission accomplished?

Posted on September 30, 2011 by busts4justice

I may be totally fearless when it comes to taking on lingerie retailers, but there are some battle fronts the current B4J HQ in Amsterdam simply puts out of reach. So three cheers for bloggers Georgina Horne, Kitty Lingerista and … Continue reading →

Posted in Busts 4 Justice, Campaigns, War on Plus Four | Tagged , , , , , , , , , , | 6 Comments