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Category Archives: War on Plus Four
I hate Victoria’s Secret
In terms of good fit awareness and availability of D+bras, it’s probably fair to say that the US is at least 10 years behind the UK high street – possibly more. It’s shocking, but not hard to believe: I was … Continue reading
Posted in War on Plus Four
Tagged Angels, Bras, Heidi Klum, Lingerie, Nordstrom, Playtex, Tyra Banks, Underwear, USA, Victoria's Secret, War on Plus Four, Women
53 Comments
Why Playtex need to do more than change their calculator
Alison Deyette: do not trust this women with your breasts It’s been a week since Playtex responded to pressure and pulled down their disgracefully misleading bra calculator and promised to review the way they advise fit, but a week on I … Continue reading
Playtex remove bra calculator… what next for the War on Plus Four?
Late on Friday, Playtex announced that they had finally removed the controversial +5/6 bra calculator from their US website. In a post on Bust 4 Justice’s Facebook, they said: “Thanks for reaching out. You’re right, and we’re sorry the fit … Continue reading
War on Plus Four: The Manifesto
NO ONE SHOULD SPEND EACH DAY HATING THEIR UNDERWEAR. Wires that poke. Straps that dig. Gaping cups and underarm fat. The constant, nagging need to readjust. The inability to move five paces without needing to readjust again. And don’t even … Continue reading
Posted in Campaigns, War on Plus Four
Tagged Am I wearing the wrong sized bra?, Bra, Bra Fitting, Lingerie, Underwear, War on Plus Four, Women
23 Comments
Why Playtex MUST act now
Tracking the Playtex Facebook page last night, I couldn’t help but be moved. Not just by the tremendous support for the War on Plus Four on the page, but by the overwhelming amount of Playtex fans responding to their (kinda … Continue reading
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