NO ONE SHOULD SPEND EACH DAY HATING THEIR UNDERWEAR.
Wires that poke. Straps that dig. Gaping cups and underarm fat. The constant, nagging need to readjust. The inability to move five paces without needing to readjust again. And don’t even get me started on what can happen when it’s hot…
All women deserve freedom from the discomfort caused by ill fitting bras. So Busts 4 Justice and the War on Plus Four are on a mission to demolish all of the bad information, calculators and guides that continue to keep women in these sizes. And we promise to keep on fighting – for as long as it takes.
Interested in joining? Have an idea/request for a campaign? Swing by on Facebook, Twitter, or drop me an e-mail on email@example.com. Or why not initiate your own skirmish yourself? There’s a whole lot of work to be done.
Q: Isn’t the War on Plus Four just replacing one arbitrary rule with another?
A: No. The War on Plus Four isn’t a case of +0 vs +1. We want +4 calculators to be abolished and replaced with clear, visual guides to help women recognise their perfect fit. Where numbers are insisted on, we suggest a neutral +0 starting point, with high emphasis on using that as a base from which to find your perfect fit – be it +0, +2, +4 or even -1.
Q: Why do you bother?
A: Because I know how – and I don’t use this phrase lightly – life-changing a perfect fit can be. I spent 10 self-conscious, uncomfortable and sedentary years loathing my body for burdening me with uncomfortable 34E behemoths that weighed me down, got in my way, and made me look huge. Simply by switching to a 30G, I dropped a dress size, kissed goodbye to my quadra-boob and PDAs (public displays of adjustment), and took up sport. My boobs don’t even look particularly big any more.
Q: What does a perfect fit look like?
A: A firm band that stays horizontal to the floor around the back and lies flat to the chest at the front. An underwire that fully encases the breast tissue. Cups that sit smooth without spillage, puckering or gaping. Shoulder straps that don’t dig in. And most importantly, you should be able to forget it’s there from the moment you put it on in the morning to the moment you take it off at night.
Check out Bravissimo’s guide to see if you’re getting your perfect fit.
Q: Who’s next on the hitlist?
A: If your fit advice makes you part of the problem, not the solution – then consider this fair warning. It’s only a matter of time…
Q: What else can we do?
A: Brands are a big piece of the puzzle, but we can make a difference everyday by passing on our knowledge of good fitting lingerie. It may be a while before the impact the War on Plus Four is having on brands filters down to consumers. But by sharing good fit with mothers, aunts, sisters, friends and daughters, we can make a real difference to comfort, support, body image and confidence… one woman at a time.
What do you think? Will you be joining us?