Category Archives: News

The latest boob related stories.

Join Playtex’s fitting focus group!

Are you passionate about women’s right to a good fit? Do you know your way around a well-selected D-cup? Are you at war with plus four? Following our fitting challenge, Playtex would live to invite seven bright and brilliant fit-wise … Continue reading

Posted in Busts 4 Justice, Campaigns, News, War on Plus Four | Tagged , , , , , , , , , , , | 8 Comments

Star in a Bra launches in Australia

Curvy Kate are heralding their establishment as a brand down under with the launch of the first Star in a Bra competition for Australia this week. The competition, won in the UK this year by the gorgeous Lizzie Haines, champions … Continue reading

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UK Lingerie Awards add sportswear category

Strangely absent from the initial line up, the UK Lingerie Awards have announced the belated addition of a brand new category: Sportswear Brand of the Year. And while I’ve been tight lipped so far about my own nominations, on the … Continue reading

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Well played: Playtex remove plus-four app

Fantastic news: the war on plus four won a significant battle this afternoon when Playtex removed their controversial (and totally hopeless) fitting app from Playtex.co.uk, and promised to – with the help of focus groups of like-minded and knowledgeable women … Continue reading

Posted in Busts 4 Justice, Campaigns, News, War on Plus Four, We love... | Tagged , , , , , , , , , , , , , | 37 Comments

Playtex miss the point: war on plus four.

Playtex responded to our war on plus four today, with an e-mail that failed to address both our criticism of the plus-four method within the app, and hiding from any sense of responsibility by excusing it as ‘a rough guide.’ … Continue reading

Posted in Campaigns, News, War on Plus Four | Tagged , , , , , , , , , , , | 10 Comments