Curvy Kate are heralding their establishment as a brand down under with the launch of the first Star in a Bra competition for Australia this week.

The competition, won in the UK this year by the gorgeous Lizzie Haines, champions all body shapes and encourages women to be proud of their assets, whatever package they may come in. And while Busts 4 Justice doesn’t believe particularly in the phrase ‘real women’, we’re glad a company so dedicated to using a more representative variety of models in its marketing campaigns is going from strength to strength. First Australia, next… the world?

Keep an eye on the Curvy Kate Australia Facebook page for information about how to enter and vote on the competition, as well as giveaways for the more camera shy too. Good luck ladies!