A couple of days ago, I decided I could no longer be bothered to write straight up lingerie reviews for bras made by companies not bothered to give responsible fitting advice. Instead, I reviewed Gossard on their own terms: in the size their very handy bra calculator helpfully appointed me. Gossard had me as an out-of-the-ballpark 34D. The resulting fit wasn’t a surprise, and it certainly wasn’t pretty.
More encouraging was on Monday, when a message from Gossard landed on my desktop assuring me that the advice was ‘developed with our customers in mind’ and ‘providing better service to our customers is paramount’ – with an invitation to visit them in Nottingham to discuss how they can do better. Curses geography.
But today I had this from Gossard HQ:
“One of our key concerns is giving women the information to allow them to make the most informed purchase decision possible via our website.
“We want every ‘Gossard Girl’ to find the best fitting bra for them – this is as much in our interest as it is in the interest of our customers. We want women to experience the ‘wow’ factor when trying on one of our bras whether for the first or the tenth time and wish to build both a happy and loyal customer base. Even from a purely business point of view, improved fitting and sizing guidance helps us to reduce the number of internet returns and exchanges.
“We would love to hear any ideas you may have about improving the online fitting process. We have already reviewed the information on your blog and are looking to develop better fitting advice in the interim.”
They also asked me to send my suggestions by e-mail, which I will do in due course – but I’d love for you my fellow fit fanatics to contribute too if you so wish. If you have any bright sparks or angry complaints, please comment below or e-mail me at email@example.com – I’ll make sure you’re heard. Let’s see if Gossard are more genuine in their sentiments than the still wriggly (and still in trouble) Playtex USA.