Tag Archives: Bra Fitting

Join Playtex’s fitting focus group!

Are you passionate about women’s right to a good fit? Do you know your way around a well-selected D-cup? Are you at war with plus four? Following our fitting challenge, Playtex would live to invite seven bright and brilliant fit-wise … Continue reading

Posted in Busts 4 Justice, Campaigns, News, War on Plus Four | Tagged , , , , , , , , , , , | 8 Comments

Well played: Playtex remove plus-four app

Fantastic news: the war on plus four won a significant battle this afternoon when Playtex removed their controversial (and totally hopeless) fitting app from Playtex.co.uk, and promised to – with the help of focus groups of like-minded and knowledgeable women … Continue reading

Posted in Busts 4 Justice, Campaigns, News, War on Plus Four, We love... | Tagged , , , , , , , , , , , , , | 37 Comments

Playtex miss the point: war on plus four.

Playtex responded to our war on plus four today, with an e-mail that failed to address both our criticism of the plus-four method within the app, and hiding from any sense of responsibility by excusing it as ‘a rough guide.’ … Continue reading

Posted in Campaigns, News, War on Plus Four | Tagged , , , , , , , , , , , | 10 Comments

Look out Playtex: we declare war on plus-four…

I have been a proud 28GG/30G bust for about three years now. These three years have been the most comfortable and most active of my LSB (life since boobs). Where before I wouldn’t so much as look at a flight … Continue reading

Posted in Campaigns, War on Plus Four | Tagged , , , , , , , , , , , , , | 37 Comments

Simply Yours respond to ‘plus four’ backlash

Last week, a debate about Simply Yours’ fitting advice video prompted a backlash from the boob blogging community. Why, we asked, when all of us were failed by the plus-four method and are now happily rehomed in bras that fit … Continue reading

Posted in Busts 4 Justice, Campaigns, War on Plus Four | Tagged , , , , , , , , , , , , , , | 14 Comments