Category Archives: We love…

Bras, campaigns, news, inspirational stories: all things that excite us…

Midnight Grace Swimwear: come on sunshine…

Always happy to be distracted from packing up B4J HQ for the move, a Figleaves e-mailer was as good an excuse as any to have a cup of tea and a browse through their swimwear. Am I the only person … Continue reading

Posted in Reviews, We love... | Tagged , , , , , , , , , , , , , , , , , , | 3 Comments

Happy International Women’s Day!

It’s easy to forget, but the very appendages we celebrate in our lingerie e-bubble still exclude people from working, voting and education elsewhere in the world. Even in the UK, women are still under-represented at the top level of business, … Continue reading

Posted in Campaigns, Feminism, News, We love... | Tagged , , , , , , | Leave a comment

UK attempt to smash bra chain record

Last July, Busts 4 Justice reported a brilliant attempt by New Zealand Girl Guides to create the world’s longest bra chain and raise money and awareness for breast cancer charities. Whilst we love the NZ girls for trying, we’re happy … Continue reading

Posted in Campaigns, We love... | Tagged , , , , , , , , , , , , , , , | 2 Comments

Bravissimo L-ead the way again.

High Street boob champions Bravissimo are once again blazing a trail on the high street with the launch of their first L-cup bra. Bravissimo started, as many of our big bra buying careers did, as mail order only; but over … Continue reading

Posted in News, We love... | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Sports Bras: Avenge Your Inner Teenager.

Well, I did it. The first run ever outside of the fiendishly restrictive elastic of my wasp coloured secondary school gym knickers.  I’ll skim over the details of my own performance (good start, shambolic middle, agonising finish) to move straight … Continue reading

Posted in Reviews, We love... | Tagged , , , , , , , , , , , , , , , , , , , , , , | 6 Comments