Last July, Busts 4 Justice reported a brilliant attempt by New Zealand Girl Guides to create the world’s longest bra chain and raise money and awareness for breast cancer charities.
Whilst we love the NZ girls for trying, we’re happy to say a British lingerie firm has launched its own campaign to snatch the record from their grasps and bring the record to the UK.
2nd Skin Lingerie hope to collect 200,000 bras and create a chain over 100miles long, smashing the world record and raising money for Women’s Aid, Breakthrough Breast Cancer, and the Worcestershire Breast Unit Campaign.
We have until 31 July 2011 to raid our lingerie drawers/stockrooms/warehouses to help break the record, or we can help raise funds by sponsoring a bra or collection box. Check out the website to find out how to donate, and keep up to date with their efforts by following the #brachain tag on Twitter.
Good luck ladies!