Category Archives: War on Plus Four

M&S’s new fit campaign: enjoy responsibly

From today, old sparring partners Marks & Spencer are offering their customers a £5 lingerie voucher in exchange having a bra fitting. In the announcement today, M&S said “we are encouraging women to pop into store for a free bra … Continue reading

Posted in News, War on Plus Four | Tagged , , , , , , | 2 Comments

Butterfly Collection: one woman’s mission to fit Canada

Claire Dumican (@bflycollection) left the UK for Canada seven years ago, where her experiences shopping as an ex-pat inspired her to set up Butterfly Collection. Now, her company provides more affordable lingerie for bigger boobs in Canada, with free shipping … Continue reading

Posted in Body Image, Feminism, War on Plus Four, We love... | Tagged , , , , , , , , , , , , , , , , , , | 19 Comments

What the fig? Fishy fit at figleaves.com

I’m almost loathe to do this because, with their excellent promotions, wide range of stock, professional service, functional website, lovely staff on Twitter, and their increasingly tempting Midnight Grace swimwear range, I’m a big fan of figleaves.com. Only almost though. … Continue reading

Posted in Campaigns, War on Plus Four | Tagged , , , , , , , , | 19 Comments

Join Playtex’s fitting focus group!

Are you passionate about women’s right to a good fit? Do you know your way around a well-selected D-cup? Are you at war with plus four? Following our fitting challenge, Playtex would live to invite seven bright and brilliant fit-wise … Continue reading

Posted in Busts 4 Justice, Campaigns, News, War on Plus Four | Tagged , , , , , , , , , , , | 8 Comments

Well played: Playtex remove plus-four app

Fantastic news: the war on plus four won a significant battle this afternoon when Playtex removed their controversial (and totally hopeless) fitting app from Playtex.co.uk, and promised to – with the help of focus groups of like-minded and knowledgeable women … Continue reading

Posted in Busts 4 Justice, Campaigns, News, War on Plus Four, We love... | Tagged , , , , , , , , , , , , , | 37 Comments