Category Archives: War on Plus Four

True&Co’s algorithm to make finding your bra size easy. Oh no.

There’s a lot of hype about True&Co – the new lingerie start up that promises an online fitting without tape measures, and then an at home changing room experience based on your needs and selections. On paper, it’s a pretty … Continue reading

Posted in News, Reviews, War on Plus Four | Tagged , , , , , , | 15 Comments

Gossard vs Good Fit: the battle continues

Regular readers may remember the battle Busts 4 Justice had with Gossard’s fairly questionable bra calculator and fitting advice a while back. To their credit, they reached out and have been working on the situation. I was very disappointed then, … Continue reading

Posted in News, War on Plus Four | 17 Comments

Playtex ignores customers’ pleas for help. For shame.

Oh Playtex. I did so want to believe you could change. When you removed your horribly irresponsible bra calculator and promised to re-evaluate the way you gave fitting advice, I so wanted to think you meant it. Maybe, just maybe, … Continue reading

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The Third Way: How Brands Can Advise on Bra Size

I am certain that bad fitting advice issued by irresponsible bra brands is responsible for every single ill fitting bra and every minute of bra-wearing misery known to women. Which is why from Playtex to Gossard to (now) Curvy Kate … Continue reading

Posted in Busts 4 Justice, How to..., War on Plus Four | Tagged , , , , , , | 6 Comments

Can Curvy Kate change New Look’s appalling fitting calculator?

Very soon, D+ queens Curvy Kate will continue their bid to take over the world and launch on New Look’s website. From a brand point of view it’s a super smart move – Curvy Kate’s young, fun style is perfect … Continue reading

Posted in News, War on Plus Four | Tagged , , , , | 13 Comments