Category Archives: News

The latest boob related stories.

Gossard vs Good Fit: the battle continues

Regular readers may remember the battle Busts 4 Justice had with Gossard’s fairly questionable bra calculator and fitting advice a while back. To their credit, they reached out and have been working on the situation. I was very disappointed then, … Continue reading →

Posted in News, War on Plus Four | 17 Comments

Panache team up with CoppaFeel!

Lingerie legends Panache have teamed up with boob superstars at team CoppaFeel! to help more women get to grips with their own, very precious chesticles. Reworking their extremely popular new sports bra in to CoppaFeel!’s signature hot pink, Panache have … Continue reading →

Posted in News, We love... | Tagged , , , | 6 Comments

Can Curvy Kate change New Look’s appalling fitting calculator?

Very soon, D+ queens Curvy Kate will continue their bid to take over the world and launch on New Look’s website. From a brand point of view it’s a super smart move – Curvy Kate’s young, fun style is perfect … Continue reading →

Posted in News, War on Plus Four | Tagged , , , , | 13 Comments

Christina Hendricks to launch own swimwear line

Well this could go either way. Frustrated by her difficulty finding supportive swimwear, Christina Hendricks has claimed she’s creating her own line of swimwear for big boobed women. Hell, if I were in a position to I’d do the same. … Continue reading →

Posted in News | Tagged , , , , , , , , | 29 Comments

The Bra Band Project

An awesome army of bloggers (and B4J favourites Stack DD, Boosaurus, Braless in Brasil and By Babys Rules) is waging war against manufacturers who say sub-32 backs as “for juniors, or that there was no market for them.” To prove … Continue reading →

Posted in Campaigns, News, War on Plus Four | Tagged , , , , , , , , , | 2 Comments