Category Archives: Feminism

Campaign for HAH beauty

Yesterday’s post about the problematic phrase ‘real women‘ sparked a fascinating and challenging debate on Twitter about the language we use to describe – and categorise – women’s bodies. If we abandon the phrase ‘real’ women, what term do we … Continue reading

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The myth of the ‘real woman’

Ultimo have announced that a further seven women have joined their ‘real women’ campaign to model Ultimo, Miss Ultimo, and Ultimo Couture on ultimo.co.uk and in Debenhams stores. It’s got us thinking. While there’s no doubt this and other ‘real … Continue reading

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JUST LAUNCHED: brand new thing to worry about.

I haven’t ever spent much time thinking about bra wrinkles, but on considering this solution – the La Decollette ‘wrinkle smoothing bra’ invented by Dutch woman Rachel de Boer – they can’t be more unsightly than the prospect of going … Continue reading

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Olay etched in B4J’s Bad Books

We interrupt our normal broadcast to tell you that international wrinkle oppressors Olay have hit a new low with their latest advertising campaign. “Not ready to take drastic measures for firmer skin yet?” coos the voiceover, whilst an unknown doctor … Continue reading

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Happy International Women’s Day!

It’s easy to forget, but the very appendages we celebrate in our lingerie e-bubble still exclude people from working, voting and education elsewhere in the world. Even in the UK, women are still under-represented at the top level of business, … Continue reading

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