Tag Archives: Natural Beauty

Star in a Bra winner announced… IT’S LIZZIE!

 Massive Z-cup sized congratulations to the gorgeous, lovely and multi-talented Lizzie Haines (aka @DoItMomma), for facing down the competition and winning this year’s Star in a Bra competition. Lizzie will go on to be the face and body of Curvy … Continue reading

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Campaign for HAH beauty

Yesterday’s post about the problematic phrase ‘real women‘ sparked a fascinating and challenging debate on Twitter about the language we use to describe – and categorise – women’s bodies. If we abandon the phrase ‘real’ women, what term do we … Continue reading

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Vote for your winner: Star in a Bra

Finally, after a week of behind-the-scenes teasers, Curvy Kate reveal the results of the 2011 Star in a Bra finalists’ photo shoot. You can vote for your winner by visiting their Facebook page here.  All of the girls look gorgeous, … Continue reading

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Ultimo Real Women show off new range

In an encouraging trend, Ultimo are the second brand in a week to announce the use of more mature models in their marketing. Ultimo’s ‘real women’ campaign uses women aged 22-46 – with two women in their forties – and … Continue reading

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Ruth Langsford new Playtex ambassador

Though I hate the expression ‘real women’ (all women are real, size has nothing to do with their materiality, etc etc…), Busts 4 Justice celebrates anything that makes beauty and fashion more inclusive and less about conforming to a prescribed … Continue reading

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Olay etched in B4J’s Bad Books

We interrupt our normal broadcast to tell you that international wrinkle oppressors Olay have hit a new low with their latest advertising campaign. “Not ready to take drastic measures for firmer skin yet?” coos the voiceover, whilst an unknown doctor … Continue reading

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Girls who are boys

I’m a curvy girl, I run a blog and group for curvy girls, and I have campaigned against unrealistic images of women in magazines and on television. So imagine my surprise when I found myself in a Facebook comment battle … Continue reading

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