Tag Archives: Ultimo

Reduce your IQ… I mean… bra size with Ultimo’s new miracle* cream

*NB. Probably not a miracle. Sometimes, I read things that make me furious. Others, just make me roll my eyes until they’re loose in my head. This ‘news’, about Michelle Mone/Ultimo’s latest product, provoked the latter. I don’t really get … Continue reading

Posted in News | Tagged , , | 3 Comments

The myth of the ‘real woman’

Ultimo have announced that a further seven women have joined their ‘real women’ campaign to model Ultimo, Miss Ultimo, and Ultimo Couture on ultimo.co.uk and in Debenhams stores. It’s got us thinking. While there’s no doubt this and other ‘real … Continue reading

Posted in Body Image, Feminism, News | Tagged , , , , , , , , , , , , , , , | 5 Comments

Ultimo Real Women show off new range

In an encouraging trend, Ultimo are the second brand in a week to announce the use of more mature models in their marketing. Ultimo’s ‘real women’ campaign uses women aged 22-46 – with two women in their forties – and … Continue reading

Posted in News | Tagged , , , , , , , , , , , , , , | Leave a comment