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Category Archives: Campaigns
Panache Love the Fit
Boob champions Panache are to run a nationwide fit campaign alongside their AW collections this year, encouraging and educating women to get the best fit for their figures. Panache join a whole wave of brands investing in fit education, joining … Continue reading
Posted in Campaigns, News
Tagged 34B, Big Boobs, Big Bras, Boobs, Bra, Bra Doctor, Bra Fitting, Bravissimo, Breasts, Campaign, Curvy, DD+, Eveden, Freya, John Power, Lingerie, Love the Fit, Panache, Real Women, Superbra, UK, Women
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Olay etched in B4J’s Bad Books
We interrupt our normal broadcast to tell you that international wrinkle oppressors Olay have hit a new low with their latest advertising campaign. “Not ready to take drastic measures for firmer skin yet?” coos the voiceover, whilst an unknown doctor … Continue reading
Every Body Loves Lingerie
We live in a world that idiolises smallness in women, but the lingerie industry does a spectacular job of ostracising those of us who are petite. Whether you’re narrow backed (which could mean anything under a size 12 in real … Continue reading
Posted in Campaigns
Tagged 30A, 32A, 32AA, Boobs, Bra, Busts 4 Justice, Children's Bras, Consumer Activism, Every Body Loves Lingerie, Matalan, Real Beauty, Real Women, Small Boobs, Small Bra, Small Bust Big Heart, Training Bras, Underwear, Women
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Are 28/30 backs being sized out by accident?
The number of small-backed/big-cupped girls is increasing but still we’re sized out of bra ranges: either the cups stop at DD+ or the backs start at 32. Yesterday’s Elle Macpherson Intimates review got me thinking: is this just an unintentional … Continue reading
Happy International Women’s Day!
It’s easy to forget, but the very appendages we celebrate in our lingerie e-bubble still exclude people from working, voting and education elsewhere in the world. Even in the UK, women are still under-represented at the top level of business, … Continue reading
Posted in Campaigns, Feminism, News, We love...
Tagged Bra Chain, Busts 4 Justice, CoppaFeel, Feminism, International Women's Day, UK, Women
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