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Category Archives: Campaigns
Playtex miss the point: war on plus four.
Playtex responded to our war on plus four today, with an e-mail that failed to address both our criticism of the plus-four method within the app, and hiding from any sense of responsibility by excusing it as ‘a rough guide.’ … Continue reading
Posted in Campaigns, News, War on Plus Four
Tagged Big Boobs, Boobs, Bra Fitting, Bras, Busts 4 Justice, Lingerie, Playtex, Plus Four, Small Boobs Bras, Underwear, War on Plus Four, Women
10 Comments
Look out Playtex: we declare war on plus-four…
I have been a proud 28GG/30G bust for about three years now. These three years have been the most comfortable and most active of my LSB (life since boobs). Where before I wouldn’t so much as look at a flight … Continue reading
Posted in Campaigns, War on Plus Four
Tagged Big Boobs, Bigger Bras, Boobs, Bra Fitting, Bras, Breasts, Lingerie, New Playtex Ambassador, Playtex, Ruth Langsford, Simply Yours, Underwear, War on Plus Four, Women
37 Comments
HELLO BOOBS!
Regular readers will know just how big a fan of breast cancer detection charity CoppaFeel I am: not only is their mission vitally important and already saving lives, but they’re thoroughly lovely girls to boot. Since I had the pleasure … Continue reading
Posted in Campaigns, News, We love...
Tagged Activism, Boob Tube, Boobs, Breast Cancer, Breast Cancer Awareness, Breasts, Campaigns, Charity, CoppaFeel, Dermot OLeary, Early Detection, Eva Herzigova, Fearne Cotton, FestiFeel, Kris Hallenga, UK, Women, Wonderbra
1 Comment
Simply Yours respond to ‘plus four’ backlash
Last week, a debate about Simply Yours’ fitting advice video prompted a backlash from the boob blogging community. Why, we asked, when all of us were failed by the plus-four method and are now happily rehomed in bras that fit … Continue reading
Posted in Busts 4 Justice, Campaigns, War on Plus Four
Tagged Big Boobs, Boobs, Bra Fitting, Bras, Breasts, Curves, Curvy, Freya, Lingerie, Panache, Plus-Size, Simply Yours, Underwear, War on Plus Four, Women
14 Comments
Bra fitting : why are companies still ‘adding 4’?
The bafflingly prevalent +4 method of fitting bras (of deducing back size by measuring the underbust and adding four or five inches) is a relic from the very beginnings of the modern bra. The old, stiff materials used simply didn’t … Continue reading
Posted in Body Image, Campaigns, War on Plus Four
Tagged Big Boobs, Body Image, Boobs, Bra Fitting, Breasts, Clothes for Curves, Curves, Curvy Kate, D Cup, DD Cup, E Cup, F Cup, FF Cup, G Cup, GG Cup, Simply Yours, Star in a Bra, War on Plus Four, Women
34 Comments
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