Category Archives: Campaigns

Campaigns we like, support, admire or have started…

The Bra Band Project

An awesome army of bloggers (and B4J favourites Stack DD, Boosaurus, Braless in Brasil and By Babys Rules) is waging war against manufacturers who say sub-32 backs as “for juniors, or that there was no market for them.” To prove … Continue reading

Posted in Campaigns, News, War on Plus Four | Tagged , , , , , , , , , | 2 Comments

Gossard, good intentions, and godawful bra calculators

A couple of days ago, I decided I could no longer be bothered to write straight up lingerie reviews for bras made by companies not bothered to give responsible fitting advice. Instead, I reviewed Gossard on their own terms: in … Continue reading

Posted in Campaigns, News, War on Plus Four | Tagged , , , , , , | 8 Comments

War on Plus Four: The Manifesto

NO ONE SHOULD SPEND EACH DAY HATING THEIR UNDERWEAR. Wires that poke. Straps that dig. Gaping cups and underarm fat. The constant, nagging need to readjust. The inability to move five paces without needing to readjust again. And don’t even … Continue reading

Posted in Campaigns, War on Plus Four | Tagged , , , , , , | 23 Comments

Why Playtex MUST act now

Tracking the Playtex Facebook page last night, I couldn’t help but be moved. Not just by the tremendous support for the War on Plus Four on the page, but by the overwhelming amount of Playtex fans responding to their (kinda … Continue reading

Posted in Busts 4 Justice, Campaigns, News, War on Plus Four | Tagged , , , , , , | 12 Comments

Playtex US respond to criticism… barely

It’s past my bedtime here, but I had to swing by to share Playtex’s response to the War on Plus Four currently raging against them. They write: “Thank you for contacting Playtex It Fits.  We are always delighted when Consumers … Continue reading

Posted in Campaigns, News, War on Plus Four | Tagged , , | 33 Comments