Category Archives: Campaigns

Campaigns we like, support, admire or have started…

War on Plus Four: The Manifesto

NO ONE SHOULD SPEND EACH DAY HATING THEIR UNDERWEAR. Wires that poke. Straps that dig. Gaping cups and underarm fat. The constant, nagging need to readjust. The inability to move five paces without needing to readjust again. And don’t even … Continue reading

Posted in Campaigns, War on Plus Four | Tagged , , , , , , | 23 Comments

Why Playtex MUST act now

Tracking the Playtex Facebook page last night, I couldn’t help but be moved. Not just by the tremendous support for the War on Plus Four on the page, but by the overwhelming amount of Playtex fans responding to their (kinda … Continue reading

Posted in Busts 4 Justice, Campaigns, News, War on Plus Four | Tagged , , , , , , | 12 Comments

Playtex US respond to criticism… barely

It’s past my bedtime here, but I had to swing by to share Playtex’s response to the War on Plus Four currently raging against them. They write: “Thank you for contacting Playtex It Fits.  We are always delighted when Consumers … Continue reading

Posted in Campaigns, News, War on Plus Four | Tagged , , | 33 Comments

Men Call Me Things: is not feeding the trolls enough?

General consensus dictates that the best way to combat trolling – the vile, faceless and purposefully provocative abuse that pollutes the internet – is to block and ignore. Reaction, upset and retaliation are the raison d’etre of these creatures (who … Continue reading

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The War on Plus Four: Operation Playtex. Mission accomplished?

I may be totally fearless when it comes to taking on lingerie retailers, but there are some battle fronts the current B4J HQ in Amsterdam simply puts out of reach. So three cheers for bloggers Georgina Horne, Kitty Lingerista and … Continue reading

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1 in 4

Avon are continuing their fight against domestic violence with a brand new Facebook app. Teaming up with partners Refuge, the ‘1 in 4’ app calculates how many Facebook friends you are likely to have who will, are, or have suffered … Continue reading

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Tangle thwarts bra chain world record attempt

The world record attempt by the Bra Chain team came to an unfortunate and abrupt halt this Sunday when an insurmountable tangle of donated bras made hooking them within a time frame impossible. Busts 4 Justice first featured the Bra … Continue reading

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