Author Archives: busts4justice

Ultimo Real Women show off new range

In an encouraging trend, Ultimo are the second brand in a week to announce the use of more mature models in their marketing. Ultimo’s ‘real women’ campaign uses women aged 22-46 – with two women in their forties – and … Continue reading →

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Freya Deco: Boob Defender

Yesterday I prayed to the lingerie gods (that is, asked on Twitter) for a bra that I could ride my bike in. After a long cycle through cobbledy Amsterdam on my scarcely roadworthy (but so beautiful) bike on Tuesday, my … Continue reading →

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Ruth Langsford new Playtex ambassador

Though I hate the expression ‘real women’ (all women are real, size has nothing to do with their materiality, etc etc…), Busts 4 Justice celebrates anything that makes beauty and fashion more inclusive and less about conforming to a prescribed … Continue reading →

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20,000 leagues under the G: B4J’s European Adventure

When Busts 4 Justice hit the worldwide news, we had lots of messages from women in the US and Europe explaining how much worse they had it, and could Busts 4 Justice hurry up and help them get better fit … Continue reading →

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Summer 2011: top swimwear picks (for now…)

It might be April but, with the sun shining and the days getting longer, it’s definitely about time to start narrowing down our favourite swimwear picks for the summer.  We’ve been keeping our eyes peeled for a few months now … Continue reading →

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