Tag Archives: Curves

Bra fitting : why are companies still ‘adding 4’?

The bafflingly prevalent +4 method of fitting bras (of deducing back size by measuring the underbust and adding four or five inches) is a relic from the very beginnings of the modern bra. The old, stiff materials used simply didn’t … Continue reading

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Late summer swimwear preview: Freya’s brilliant Biba inspired Bardot.

I think this summer Freya Lingerie have saved the best for last. This gorgeous Biba inspired Bardot (30-38D-G/GG) is beautifully simple and elegant, combining classic Freya shapes perfectly with the vintage fashion label’s retro style.  Already, I love it. It doesn’t come … Continue reading

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Who likes free bras? Bravissimo launch bonus scheme:

Who doesn’t like free lingerie? Curvy queens Bravissimo are introducing a brand new bonus scheme, which means that for every ten full-price bras you buy – whether online or in-store) you get one bra for free. Hurrah! Whether you’re fanatical about … Continue reading

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Swimwear options to a J cup: big splash or damp squib?

Every woman deserves decent, well fitting lingerie: and for me that includes swimwear and sportswear. It is impossible to underestimate the impact negative body image and a lifetime of inadequate bras has on girls and their willingness and ability to engage … Continue reading

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A challenge to Debenhams…

Much has been written about Debenhams’ latest campaign, declaring war on ill-fitting bras by offering £5 off vouchers in exchange for a fitting. On one hand, I’m happy that high-profile stores like Debenhams are investing in bra-fitting awareness. On the … Continue reading

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