Tag Archives: Bra

Ultimo Real Women show off new range

In an encouraging trend, Ultimo are the second brand in a week to announce the use of more mature models in their marketing. Ultimo’s ‘real women’ campaign uses women aged 22-46 – with two women in their forties – and … Continue reading

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Freya Deco: Boob Defender

Yesterday I prayed to the lingerie gods (that is, asked on Twitter) for a bra that I could ride my bike in. After a long cycle through cobbledy Amsterdam on my scarcely roadworthy (but so beautiful) bike on Tuesday, my … Continue reading

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Ruth Langsford new Playtex ambassador

Though I hate the expression ‘real women’ (all women are real, size has nothing to do with their materiality, etc etc…), Busts 4 Justice celebrates anything that makes beauty and fashion more inclusive and less about conforming to a prescribed … Continue reading

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20,000 leagues under the G: B4J’s European Adventure

When Busts 4 Justice hit the worldwide news, we had lots of messages from women in the US and Europe explaining how much worse they had it, and could Busts 4 Justice hurry up and help them get better fit … Continue reading

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M&S: if it’s broke, don’t fix it…

Marks & Spencer have dramatically proved what many of us have known for so long – that fit is definitely not their strong point – with the launch of their new, 50’s and Mad Men inspired ‘Flatter Me’ bra. A … Continue reading

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