Tag Archives: Bra Fitting

Bra fitting : why are companies still ‘adding 4’?

The bafflingly prevalent +4 method of fitting bras (of deducing back size by measuring the underbust and adding four or five inches) is a relic from the very beginnings of the modern bra. The old, stiff materials used simply didn’t … Continue reading

Posted in Body Image, Campaigns, War on Plus Four | Tagged , , , , , , , , , , , , , , , , , , | 34 Comments

Who likes free bras? Bravissimo launch bonus scheme:

Who doesn’t like free lingerie? Curvy queens Bravissimo are introducing a brand new bonus scheme, which means that for every ten full-price bras you buy – whether online or in-store) you get one bra for free. Hurrah! Whether you’re fanatical about … Continue reading

Posted in News, We love... | Tagged , , , , , , , , , , , , , , , | Leave a comment

Swimwear options to a J cup: big splash or damp squib?

Every woman deserves decent, well fitting lingerie: and for me that includes swimwear and sportswear. It is impossible to underestimate the impact negative body image and a lifetime of inadequate bras has on girls and their willingness and ability to engage … Continue reading

Posted in Reviews, We love... | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

A challenge to Debenhams…

Much has been written about Debenhams’ latest campaign, declaring war on ill-fitting bras by offering £5 off vouchers in exchange for a fitting. On one hand, I’m happy that high-profile stores like Debenhams are investing in bra-fitting awareness. On the … Continue reading

Posted in Campaigns, News | Tagged , , , , , , , , , , , , , , , , | 6 Comments

We love Busenfreundinnen

In a country where access to good fitting and affordable (and decent) DD+ bras is difficult to find, the marvellous bosom buddies at busenfreundinnen.net are on a mission to properly fit the boobs of Germany.  I was lucky enough to snatch … Continue reading

Posted in B4J in Europe, Busts 4 Justice, Campaigns, We love... | Tagged , , , , , , , , , , , , , , , , , , , , | 14 Comments