Category Archives: We love…

Bras, campaigns, news, inspirational stories: all things that excite us…

Panache team up with CoppaFeel!

Lingerie legends Panache have teamed up with boob superstars at team CoppaFeel! to help more women get to grips with their own, very precious chesticles. Reworking their extremely popular new sports bra in to CoppaFeel!’s signature hot pink, Panache have … Continue reading

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Freya Active Swim: the next big thing?

2011 felt like a year that promised many innovations but didn’t quite deliver. The long awaited Panache sports bra was met with conflicting reviews – including from this blogger who is waiting for another size to appear before I can … Continue reading

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Under the Mistletoe: Feminism

It’s been brewing for a couple of years, but 2011 feels like the year feminism really stretched its legs, sharpened its claws, and stood up for women while it kicked modern misogyny in the short and danglies. Because beyond the … Continue reading

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Under the Mistletoe: Whistles

Continuing my romp through my most loved of 2011, I have to give some love to my brand new go-to shop for every occasion: Whistles. Now, on the surface I feel like this might be surprising. At the high end … Continue reading

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Under the Mistletoe: Freya Active

The halls are decked, the mince pies are warming, and so now it’s about time for Busts 4 Justice to shine a little love on the things that have made my year – the things that deserve a hi-five, a … Continue reading

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The Panache Tango is 10!

A big slice of birthday cake and a huge kiss for one of my all time favourite bras, now celebrating its 10th birthday. Panache‘s classic Superbra Tango was the first 30G bra I bought, and with new colours released every … Continue reading

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The horror…

Ladies beware… I can’t help but love Canadian boutique The Boobie Trap for these quirky ‘fitting horror’ posters designed to encourage women to be professionally fitted. The Quadraboob, The Shelf, and The Sagging are all familiar fears, associated with body-image … Continue reading

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