Category Archives: News

The latest boob related stories.

Ultimo Real Women show off new range

In an encouraging trend, Ultimo are the second brand in a week to announce the use of more mature models in their marketing. Ultimo’s ‘real women’ campaign uses women aged 22-46 – with two women in their forties – and … Continue reading

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Ruth Langsford new Playtex ambassador

Though I hate the expression ‘real women’ (all women are real, size has nothing to do with their materiality, etc etc…), Busts 4 Justice celebrates anything that makes beauty and fashion more inclusive and less about conforming to a prescribed … Continue reading

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M&S: if it’s broke, don’t fix it…

Marks & Spencer have dramatically proved what many of us have known for so long – that fit is definitely not their strong point – with the launch of their new, 50’s and Mad Men inspired ‘Flatter Me’ bra. A … Continue reading

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M&S results boosted (by bangers, not bras)

Today our old rivals M&S posted a low but much better than expected 0.1% growth in spite of expected losses. Though like-for-like sales had dropped by about 4% this was lower than predicted, and counterbalanced by a similar increase in … Continue reading

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Freya search for Blog Star

Bra heroes Freya are offering one lucky fan the opportunity to join their blogging team with their new Blog Star competition. Loretta lovers and Arabella aficionados and can enter by visiting their Facebook page and sharing how they fell in … Continue reading

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