Category Archives: Campaigns

Campaigns we like, support, admire or have started…

A challenge to Debenhams…

Much has been written about Debenhams’ latest campaign, declaring war on ill-fitting bras by offering £5 off vouchers in exchange for a fitting. On one hand, I’m happy that high-profile stores like Debenhams are investing in bra-fitting awareness. On the … Continue reading

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We love Busenfreundinnen

In a country where access to good fitting and affordable (and decent) DD+ bras is difficult to find, the marvellous bosom buddies at busenfreundinnen.net are on a mission to properly fit the boobs of Germany.  I was lucky enough to snatch … Continue reading

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Campaign for HAH beauty

Yesterday’s post about the problematic phrase ‘real women‘ sparked a fascinating and challenging debate on Twitter about the language we use to describe – and categorise – women’s bodies. If we abandon the phrase ‘real’ women, what term do we … Continue reading

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Boobies triumphant!

A school who banned breast cancer awareness charity Keep A Breast Foundation‘s brilliant “I heart boobies” campaign has been ordered to overturn the rule by a judge on the grounds that it contravenes the First Amendment: the students’ right to … Continue reading

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Boobs out in force for National Cleavage Day

Very brilliant boob health champions CoppaFeel! stormed London today to remind us to all to get a good feel of our boobies and help defend ourselves against late detection of breast cancer. The BoobTube was out in force on the … Continue reading

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