Category Archives: Body Image

We support campaigns to help girls with their body image, and tackle things that cause negative body image in women. This is everyone’s problem. Let’s let girls feel good about themselves again.

Butterfly Collection: one woman’s mission to fit Canada

Claire Dumican (@bflycollection) left the UK for Canada seven years ago, where her experiences shopping as an ex-pat inspired her to set up Butterfly Collection. Now, her company provides more affordable lingerie for bigger boobs in Canada, with free shipping … Continue reading

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Star in a Bra launches in Australia

Curvy Kate are heralding their establishment as a brand down under with the launch of the first Star in a Bra competition for Australia this week. The competition, won in the UK this year by the gorgeous Lizzie Haines, champions … Continue reading

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Bra fitting : why are companies still ‘adding 4’?

The bafflingly prevalent +4 method of fitting bras (of deducing back size by measuring the underbust and adding four or five inches) is a relic from the very beginnings of the modern bra. The old, stiff materials used simply didn’t … Continue reading

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Diet doctors go to war

Two French dieticians head to court tomorrow to fight a libel battle after one branded the other’s diet a ‘fantasy’. As a woman currently battling with her own body demons, I was interested in what initially sounded like one doctor … Continue reading

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My guilty secret: confessions of a secret self-doubter

I have a confession to make. Whilst doing my best to write about body image and celebrate women for who they are, not what they look like; I have secretly been fighting an old demon. My hourglass, for the past … Continue reading

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