Author Archives: busts4justice

War on Plus Four: The Manifesto

NO ONE SHOULD SPEND EACH DAY HATING THEIR UNDERWEAR. Wires that poke. Straps that dig. Gaping cups and underarm fat. The constant, nagging need to readjust. The inability to move five paces without needing to readjust again. And don’t even … Continue reading →

Posted in Campaigns, War on Plus Four | Tagged , , , , , , | 23 Comments

Why Playtex MUST act now

Tracking the Playtex Facebook page last night, I couldn’t help but be moved. Not just by the tremendous support for the War on Plus Four on the page, but by the overwhelming amount of Playtex fans responding to their (kinda … Continue reading →

Posted in Busts 4 Justice, Campaigns, News, War on Plus Four | Tagged , , , , , , | 12 Comments

Playtex US respond to criticism… barely

It’s past my bedtime here, but I had to swing by to share Playtex’s response to the War on Plus Four currently raging against them. They write: “Thank you for contacting Playtex It Fits.  We are always delighted when Consumers … Continue reading →

Posted in Campaigns, News, War on Plus Four | Tagged , , | 33 Comments

Playtex US: The War on Plus Four goes stateside

When Busts 4 Justice challenged Playtex on their hopelessly misleading bra calculator app (above) last year, dozens of bloggers and Playtex customers joined the fight to get them to rethink the mis-advice they were giving to women. And Playtex listened – … Continue reading →

Posted in News, War on Plus Four | Tagged , , , | 48 Comments

Summer Dreams: a first look at the best of Spring swimwear

It’s January 18th, there’s frost on the ground, and I’m wearing Uniqlo thermals under every inch of clothing… it’s not the most obvious time to be scouring pictures of nearly-nude women for outfit inspiration. But I have a deadline. In … Continue reading →

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