The verdict? Emily is indeed a great day bra – performing that same ‘boob hiding’ trick Panache’s classic Tango does for those days that just need a minimised cleavage. As with many Curvy Kate styles, it does come up quite loose in the band – I had room on the tightest hook of my 30G so it would probably be worth sizing down the back and sizing up the cup. It is basic but it’s pretty, and the seasonal colourways mean there’s always something new to freshen the style up. Plus, the matching briefs are actually cute – which I’m not sure you’re always guaranteed with these ‘pretty but everyday’ styles. Bonus!
The cups are quite wide set, with a wider gap between cups than on the Panache Tango or the Freya Jolie. And although the Emily was heaps more comfortable for my closer-set boobs than the also wide Elle Macpherson Intimates was, it’s still definitely a better match for those women whose breasts naturally live further apart than mine do. For me, it’s not quite a perfect match. But for those whose it is, I can see why it’s becoming a classic.
Curvy Kate’s Emily is widely available, and comes in sizes 28D-40K.