Tag Archives: Real Women

The myth of the ‘real woman’

Ultimo have announced that a further seven women have joined their ‘real women’ campaign to model Ultimo, Miss Ultimo, and Ultimo Couture on ultimo.co.uk and in Debenhams stores. It’s got us thinking. While there’s no doubt this and other ‘real … Continue reading

Posted in Body Image, Feminism, News | Tagged , , , , , , , , , , , , , , , | 5 Comments

Vote for your winner: Star in a Bra

Finally, after a week of behind-the-scenes teasers, Curvy Kate reveal the results of the 2011 Star in a Bra finalists’ photo shoot. You can vote for your winner by visiting their Facebook page here.  All of the girls look gorgeous, … Continue reading

Posted in News | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Ultimo Real Women show off new range

In an encouraging trend, Ultimo are the second brand in a week to announce the use of more mature models in their marketing. Ultimo’s ‘real women’ campaign uses women aged 22-46 – with two women in their forties – and … Continue reading

Posted in News | Tagged , , , , , , , , , , , , , , | Leave a comment

Ruth Langsford new Playtex ambassador

Though I hate the expression ‘real women’ (all women are real, size has nothing to do with their materiality, etc etc…), Busts 4 Justice celebrates anything that makes beauty and fashion more inclusive and less about conforming to a prescribed … Continue reading

Posted in News | Tagged , , , , , , , , , , , , , , , , | 3 Comments

Panache Love the Fit

Boob champions Panache are to run a nationwide fit campaign alongside their AW collections this year, encouraging and educating women to get the best fit for their figures.  Panache join a whole wave of brands investing in fit education, joining … Continue reading

Posted in Campaigns, News | Tagged , , , , , , , , , , , , , , , , , , , , , | 2 Comments