Tag Archives: Real Beauty

Ultimo Real Women show off new range

In an encouraging trend, Ultimo are the second brand in a week to announce the use of more mature models in their marketing. Ultimo’s ‘real women’ campaign uses women aged 22-46 – with two women in their forties – and … Continue reading

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Ruth Langsford new Playtex ambassador

Though I hate the expression ‘real women’ (all women are real, size has nothing to do with their materiality, etc etc…), Busts 4 Justice celebrates anything that makes beauty and fashion more inclusive and less about conforming to a prescribed … Continue reading

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Olay etched in B4J’s Bad Books

We interrupt our normal broadcast to tell you that international wrinkle oppressors Olay have hit a new low with their latest advertising campaign. “Not ready to take drastic measures for firmer skin yet?” coos the voiceover, whilst an unknown doctor … Continue reading

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Every Body Loves Lingerie

We live in a world that idiolises smallness in women, but the lingerie industry does a spectacular job of ostracising those of us who are petite. Whether you’re narrow backed (which could mean anything under a size 12 in real … Continue reading

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Girls who are boys

I’m a curvy girl, I run a blog and group for curvy girls, and I have campaigned against unrealistic images of women in magazines and on television. So imagine my surprise when I found myself in a Facebook comment battle … Continue reading

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Star in a Bra competition 2011

If you’re an aspiring model, a fan of free undercrackers, or simply like getting your knockers out, Curvy Kate are looking for even more curvy girls for this year’s ‘Star in a Bra’ competition. Would-be Bra Stars have until March … Continue reading

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Kelly Brook disappointed with boobs, Busts 4 Justice disappointed with Kelly Brook.

Now she probably meant to say it in that consciously self-deprecating way British people do sometimes to endear themselves to others, but Kelly Brook’s declaration that her boobs are a “big disappointment” as they’re “not super perky because they’re big” … Continue reading

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