Tag Archives: Real Beauty

The myth of the ‘real woman’

Ultimo have announced that a further seven women have joined their ‘real women’ campaign to model Ultimo, Miss Ultimo, and Ultimo Couture on ultimo.co.uk and in Debenhams stores. It’s got us thinking. While there’s no doubt this and other ‘real … Continue reading

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Vote for your winner: Star in a Bra

Finally, after a week of behind-the-scenes teasers, Curvy Kate reveal the results of the 2011 Star in a Bra finalists’ photo shoot. You can vote for your winner by visiting their Facebook page here.  All of the girls look gorgeous, … Continue reading

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Ultimo Real Women show off new range

In an encouraging trend, Ultimo are the second brand in a week to announce the use of more mature models in their marketing. Ultimo’s ‘real women’ campaign uses women aged 22-46 – with two women in their forties – and … Continue reading

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Ruth Langsford new Playtex ambassador

Though I hate the expression ‘real women’ (all women are real, size has nothing to do with their materiality, etc etc…), Busts 4 Justice celebrates anything that makes beauty and fashion more inclusive and less about conforming to a prescribed … Continue reading

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Olay etched in B4J’s Bad Books

We interrupt our normal broadcast to tell you that international wrinkle oppressors Olay have hit a new low with their latest advertising campaign. “Not ready to take drastic measures for firmer skin yet?” coos the voiceover, whilst an unknown doctor … Continue reading

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