Tag Archives: Busts 4 Justice

M&S’s new fit campaign: enjoy responsibly

From today, old sparring partners Marks & Spencer are offering their customers a £5 lingerie voucher in exchange having a bra fitting. In the announcement today, M&S said “we are encouraging women to pop into store for a free bra … Continue reading

Posted in News, War on Plus Four | Tagged , , , , , , | 2 Comments

Well played: Playtex remove plus-four app

Fantastic news: the war on plus four won a significant battle this afternoon when Playtex removed their controversial (and totally hopeless) fitting app from Playtex.co.uk, and promised to – with the help of focus groups of like-minded and knowledgeable women … Continue reading

Posted in Busts 4 Justice, Campaigns, News, War on Plus Four, We love... | Tagged , , , , , , , , , , , , , | 37 Comments

Playtex miss the point: war on plus four.

Playtex responded to our war on plus four today, with an e-mail that failed to address both our criticism of the plus-four method within the app, and hiding from any sense of responsibility by excusing it as ‘a rough guide.’ … Continue reading

Posted in Campaigns, News, War on Plus Four | Tagged , , , , , , , , , , , | 10 Comments

Boobies triumphant!

A school who banned breast cancer awareness charity Keep A Breast Foundation‘s brilliant “I heart boobies” campaign has been ordered to overturn the rule by a judge on the grounds that it contravenes the First Amendment: the students’ right to … Continue reading

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Freya Deco: Boob Defender

Yesterday I prayed to the lingerie gods (that is, asked on Twitter) for a bra that I could ride my bike in. After a long cycle through cobbledy Amsterdam on my scarcely roadworthy (but so beautiful) bike on Tuesday, my … Continue reading

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