Tag Archives: Bra Fitting

War on Plus Four: The Manifesto

NO ONE SHOULD SPEND EACH DAY HATING THEIR UNDERWEAR. Wires that poke. Straps that dig. Gaping cups and underarm fat. The constant, nagging need to readjust. The inability to move five paces without needing to readjust again. And don’t even … Continue reading

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The horror…

Ladies beware… I can’t help but love Canadian boutique The Boobie Trap for these quirky ‘fitting horror’ posters designed to encourage women to be professionally fitted. The Quadraboob, The Shelf, and The Sagging are all familiar fears, associated with body-image … Continue reading

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M&S’s new fit campaign: enjoy responsibly

From today, old sparring partners Marks & Spencer are offering their customers a £5 lingerie voucher in exchange having a bra fitting. In the announcement today, M&S said “we are encouraging women to pop into store for a free bra … Continue reading

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Butterfly Collection: one woman’s mission to fit Canada

Claire Dumican (@bflycollection) left the UK for Canada seven years ago, where her experiences shopping as an ex-pat inspired her to set up Butterfly Collection. Now, her company provides more affordable lingerie for bigger boobs in Canada, with free shipping … Continue reading

Posted in Body Image, Feminism, War on Plus Four, We love... | Tagged , , , , , , , , , , , , , , , , , , | 19 Comments

What the fig? Fishy fit at figleaves.com

I’m almost loathe to do this because, with their excellent promotions, wide range of stock, professional service, functional website, lovely staff on Twitter, and their increasingly tempting Midnight Grace swimwear range, I’m a big fan of figleaves.com. Only almost though. … Continue reading

Posted in Campaigns, War on Plus Four | Tagged , , , , , , , , | 19 Comments