Voting opens for Australian Star in a Bra Top 5

Curvy Kate Australia Star in a Bra Top 5The bra sizes have been verified, the hair has been volumised, and the butterflies have been overcome: the final stage of Curvy Kate’s Australian Star in a Bra is open for voting.

With none of the nastiness that surrounded the Top 20 announcement, the smiling, healthy and gorgeous Top 5 pose proudly, each hoping to win a bumper pack of prizes which includes a modelling contract and the opportunity to join the Curvy Kate modelling team for a shoot in the UK. And for body confidence inspiration, check out their ‘reasons for entering Star in a Bra’ on their individual pages. I especially like Lydia’s “I made myself promise that I wouldn’t let fear or insecurities stop me from doing things.” I think we could all benefit from that…

Voting closes on September 8th. Go go go!

 

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Panache to start making 26 backs?

Panache Masquerade Lingerie Lula MaeB4J favourites and champions of big boobs and good fit everywhere Panache have raised speculation they might be considering a 26 backed bra after posting this to their Facebook page:

Panache Lingerie 26 Back Bras

The update, which prompted resounding cries of ‘yes’ from Panache fans, represents hope for the small backed/big boobed women so underrepresented in lingerie ranges. Because while cup sizes ranges continue to expand up through the alphabet, there has been little progress in back sizes.  Sub-28 backs have few options but to wear loose bands or have their bras altered, which inevitably compromises the fit. So not only would it be incredible for our long suffering, petite sisters, but it also represents a massive opportunity for UK family firm Panache – home of Cleo, MasqueradeAtlantis and the Superbra – to monopolise a gap in the market and prove themselves innovation leaders in full cup lingerie.

We look forward to seeing what Panache do next. In the meantime, you can encourage Panache to support 26 backs by visiting their Facebook page and commenting…

 

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M&S’s new fit campaign: enjoy responsibly

Marks & Spencer Bra Fitting Discount

From today, old sparring partners Marks & Spencer are offering their customers a £5 lingerie voucher in exchange having a bra fitting.

In the announcement today, M&S said “we are encouraging women to pop into store for a free bra fit-with over a third of women [erm, probably 2/3 actually – B4J] wearing the wrong size bra M&S advises all women to visit their local store and meet one of their trained advisors.

As M&S are responsible for some of the most cataclysmically poor fittings of my bra career (“I’m sorry, but you [B4J at 15] are just enormous.” “[As justification for putting a 29″ back woman in to a 36] I hope you don’t mind me saying so but your ribs are really prominent.” and “I don’t really know why it’s doing that. But it is your size.” etc etc ad nauseum), I’m understandably nervous about floods of women trusting their boobs to M&S fitters.

Recently, a B4J mole visited a mid-sized M&S to see how they were doing (I may be out of the country, but I have eyeballs everywhere). And while they didn’t manage to insult the poor girl, they didn’t give her (a 32G) what she considered to be a good fit (36E). It’s disappointing and alarming that – nearly three years on from B4J’s early M&S meetings about the fitting problem – this is still being allowed to happen. And I know what M&S will say – they have 14,000+ fitters and it only takes one bad apple, etc etc. But, as their very own Soozie Jenkinson states: “Not many women know how a well fitting bra can not only improve their posture, make them look slimmer and boost their confidence as well as their assets!” It only takes one bad apple to ruin that for dozens of women every day.

But all is not lost. Having been fitted by one of them, I know that the (incredibly passionate) people at the top of M&S lingerie know their onions (or should that be watermelons…) when it comes to fitting DD+. And the M&S website now boasts a lingerie guide that gives clear and simple guidelines to recognising a good fit. Armed only with that, a girl could find her way to her size with a bit of trial and error. The trick now is empowering girls to speak up when the assistance they’re getting in the changing room doesn’t match up with what they know is right from the guide. And, of course, for M&S to make sure that each and every one of their fitters are singing from the song sheet…

The £5 fitting offer runs until 25th September, or use BRAFIT11 when you check out online. But be fit aware!

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1 in 4

Avon/Refuge 1 in 4 Domestic Violence CampaignAvon are continuing their fight against domestic violence with a brand new Facebook app. Teaming up with partners Refuge, the ‘1 in 4’ app calculates how many Facebook friends you are likely to have who will, are, or have suffered violence at the hands of a partner.

The app is supported by a campaign site that helps you to recognise signs that a friend may be being abused and gives advice on how to help them in clear and simple steps. It also posts this risk number to your wall, inviting your friends to also find out more. It’s a great initiative, continuing Avon’s ‘Speak Out’ campaign, which has Reese Witherspoon as their global ambassador. Aside from the misery and damage that sustained abuse (of all kinds) causes, the escalating nature of this insidious crime means two women are killed at the hands of their partner in the UK every week. It is only through awareness, education, and empowering women to speak out that we can ensure the interventions necessary to prevent this happening are taken in good time.

Even if you don’t want to use the app, please take five minutes to look at and bookmark the site. One quarter of women – of all social, cultural and economic backgrounds – suffer abuse in their lifetime. Armed with this information and advice, the next time it’s someone you love – indeed, should it ever be you – you’ll know what to do to get help.

8 years ago, I became 1 in 4 too. Let’s stop this.

 

 

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Lumps, Lycra, and the new love of my life: protecting your bits from bumps on a bike

Freya Deco

Since first discovering the Freya Deco’s surprising talent for supporting boobs on bicycles, I’ve found that, caught short, many other bras (including the ever trusty Freya Jolie, and even the Wonderbra Ultimate Strapless) can offer decent on-bike support to G-Unit on a short city hop on Cecil.

But for my latest adventure – a European holiday with Mr B4J on a mountain bike made for two – I needed more than a casual scaffolding for the ladies. If you’ve never ridden a tandem before, the ‘stoker’ – the politest of names for the rider in the rear – is so much more vulnerable to the shocks of the road that the seat even comes with a specially adapted suspension system. Our weeklong cyclefest around Belgium and Luxembourg needed the Deco.

Its boob defending properties are truly a wonder. By pushing the breast up in to the cup, as well as giving you the sort of cleavage that has its own gravitational field (at least, it seems to on eyeballs), it means that the tissue – while perfectly supported – can jiggle comfortably with the bumps in the road without shock or pain. I’ve done tests, and I actually find biking Deco-clad this way more comfortable than in my sports bra. If Freya Active could fuse Deco technology with proper cycling gear, I’d be a very happy lady.

As, indeed, were my boobs. They wobbled their way around the continent, held aloft happily like Egyptian queens. In fact, I’d put so much thought in to defending my best assets, that I missed one massively significant detail. I forgot to look after my other bits.

To put it frankly, by the end of the first cycle (50k in Belgium), my unpadded bum hurt so much I would have done anything – ANYTHING – for an epidural. Thank god the lady who sold us the bike ordered a special ‘lady area’ seat for me. Without that engineering, at about 30k I’d have kissed any future children goodbye. While my boobs jiggled contentedly, each lump in the road forced a cruel decision: accept the shock sat down and let it rip through me like a dagger shot from a cannon – or, wailing, slowly and painfully peel my stiffened butt cheeks off the seat in time for the kerb.

It was agony. And it had to be. Nothing else would have driven me to what happened next.

I bought – and wore, in public – cycling shorts. The one item of clothing that no one – not even goddesses like Kelly Brook I’m sure – could pull off with dignity or flair. Cycling shorts are not made for women at the best of times, cutting in above the knee and and the exact worst place on your hips. And added padding – necessary as it is – makes you look, and feel, like you are simultaneously sporting a fetching FUPA and sumo-sized sanitary towel. I confess, in that Belgian changing room I wanted to cry and/or run (hobble) away from my new adventure. Run away, lose a stone and smash every mirror in the Northern Hemisphere.

Thankfully, I did not. Oh, I looked every inch as ungainly in padded Lycra as I thought. But once on the bike, I felt like a superhero. For 100k of Luxembourg, I flew through the countryside in nothing more than a slip of fabric and a smile, only really starting to ache at the 90k+ mark. I felt brilliant. And silly, of course, for being such a madam about the way I looked when I put them on. Sometimes it takes a real pain in the arse to remind you that life really is too short to waste on this crap…

So ladies – go forth. Unleash your inner superhero by strapping up in a Deco and some unflattering, but un-inhibiting, padded Lycra. In the darkest moments of fashion, style and flattery, there is freedom…

Women’s cycling ranges are still pretty limited, but try She Active, Evans, Tredz and other good activewear shops for your own protective pair. Freya Deco widely available.

Women's padded cycling shortsNB: not my FUPA…

IRON MAN TANDEM BIKEIron Man, Mr B4J, and me <3. Padding not included.

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